An important tool to implement tracking on your site, whether it means tracking a click on a certain button, a purchase, or how much a user has scrolled, Google Tag Manager (GTM) is imperitive to your businesses success.
GA is where you analyze all of your users behavior, demographics, page views, audience creation, GTM events, and more. Knowing how to analyze GA data is crucial to yours businesses success & progress.
Hotjar records the behavior of your users on your site. As opposed to GA where data is king, you will find yourself watching numerous user sessions on Hotjar, and find improvements you can make to your campaigns and UI / UX
We would love to help. When tracking & analytics is set up correctly, it gives you the abililty to understand what steps are nessecary to make your online business successful.
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